‘30 Minutes or Less’ Misfires at the Box Office

Sunday, August 14, 2011
By Rick Duran
30 Minutes or Less

30 Minutes or Less

It’s been a rough year at the box office for Danny McBride. Just months after Your Highness became of the year’s priciest losses, his bomb-strapped comedy 30 Minutes or Less opened like a… bomb. Just a week after The Change-Up failed to ride the R-Rated Comedy Wave of 2011, the opening weekend numbers for 30 Minutes or Less have confirmed a fatigue for the genre during Summer’s end.

Early box office tracking had suggested 30 Minutes, re-teaming the Zombieland duo of director Ruben Fleischer and star Jesse Eisenberg, could open near $20 million. Its 2 redband trailers were definitely well-received across the blogosphere (including by our readers.) However, Sunday’s final number show the film played far below expectations, grossing only $13 million. Despite the obvious pun, 30 Minutes may avoid being an all-out bomb thanks to its minimal $28 million budget. However, one wonders how these disappointing returns will affect future projects for stars McBride and Aziz Ansari, including their next planned collaboration Olympic-Size Asshole, or the 3 pictures Ansari has developing with Judd Apatow at Universal.

In a bit of box office irony, 30 Minutes or Less was beaten by two of its stars’ previous co-stars: McBride’s Pineapple Express buddy James Franco took the Number 1 spot with Rise of the Planet of the Apes (for the 2nd week in a row), while Number 2 went to Eisenberg’s Zombieland costar Emma Stone in the drama The Help.

6 Responses to “‘30 Minutes or Less’ Misfires at the Box Office”

  1. [...] Source No Comments by Kenickeh on August 15, 2011  •  Permalink Posted in 30 Minutes or Less [...]

  2. Kevin Crossman

    It’s really kind of a shame things have petered out, though I guess with all the things going on personally I’m part of the problem (I haven’t seen Change Up or 30 Minutes yet).

  3. “30 Minutes or Less” was definitely better than “The Change U” but I still expected more with all the talent that was on this project. Read the full review here: http://reviewsfromabed.blogspot.com/2011/08/30-minutes-delivers-half-baked-laughs.html

  4. Rayne

    The Help, and Rise of the Planet of the Apes were spectacular, I wish those were considered as Frat Pack movies… I’m dying to see 30 minutes or less… I hope its better then that “Your Highness” disaster that Danny Mcbride was in…

  5. Tom P

    I was a paid extra today on the set of Eastbound & Down season 3 here in North Carolina. In the scenes I was in, Danny McBride KILLED IT! So even though his movie career isn’t quite taking off, Kenny Powers is the goose that keeps on giving!

    And although they weren’t involved today, a couple of the crew members told me Will Ferrell and Jason Sudekis had people howling. Great stuff!

  6. chris

    I really enjoyed this film, but it did feel too short and it wasn’t very well paced. I’d still give it a B or B-


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