‘Neighborhood Watch’ Poster and Teaser Trailer Pulled in Wake of Trayvon Martin Death
In the wake of the Trayvon Martin shooting, 20th Century Fox has pulled the teaser poster and teaser trailer for Neighborhood Watch, the upcoming comedy starring Ben Stiller, Vince Vaughn, and Jonah Hill. Part of the problem with the current ad campaign is that it has been marketed a straight-forward abusive-watch comedy, rather than the alien invasion theme that is the primary thrust of the film. The teaser trailer showed Hill especially going crazy interrogating a suspect and the group patrolling the neighborhood with Dr. Dre playing on the soundtrack.
“We are very sensitive to the Trayvon Martin case, but our film is a broad alien-invasion comedy and bears absolutely no relation to the tragic events in Florida”, a spokesperson told The Hollywood Reporter. “The movie, which is not scheduled for release for several months, was made and these initial marketing materials were released before this incident ever came to light. The teaser materials were part of an early phase of our marketing and were never planned for long-term use. Above all else, our thoughts go out to the families touched by this terrible event.”
The release date for the film has not been changed, but Forbes’ Roger Friedman speculates that the film could be delayed until fall or even next year. “The studio says it’s sticking for the time being to the July 27th release date, hoping that Martin and the whole situation will be forgotten in four months. It’s a $100 million gamble. My guess is ‘Neighborhood Watch’ will get moved to the fall, or next January,” Friedman wrote.