No Hurry to ‘Watch’: Frat Pack Comedy Earns Disappointing $4.5 Million on Friday

Saturday, July 28, 2012
By Rick Duran

The Watch

The Watch

The Watch, the R-Rated return to Frat Pack ensembles, opened to a disappointing $4.5 million on Friday night, with opening weekend numbers now pegged to chime in around $14 million.  Prior to its release, tracking on the film was estimated in the $20 million range, however Deadline claims 20th Century Fox was only anticipating a $15 million opening.

Whether or not these numbers reflect a recent poll suggesting 25% of moviegoers are hesitant to attend in the wake of the Aurora Colorado tragedy, or having to rename the film from Neighborhood Watch following the Trayvon Martin case, word of mouth on the film is not promising. Cinemascore reports that opening night audiences gave The Watch a C+ rating, while the reviews have been disastrous (its average on RottenTomatoes is only 14%.)

This news is disappointing, considering that the last Stiller/Vaughn outing, Dodgeball, had an opening night gross of $11.3 million, with a $30 million opening weekend total. This is a continuing downward trend for the two A-List comedy stars, whose last films (Tower Heist and The Dilemma) also failed to match their previous track records. The Watch is also a stall in momentum for Jonah Hill, who was riding high earlier this year when 21 Jump Street opened with $36 million, going on to gross $138 million.

It will be interesting to see what fate lies ahead for the next big R-Rated comedy, The Campaign with Will Ferrell and Zach Galifianakis, opening in just 2 weeks. Following the flop of the Adam Sandler/Andy Samberg pic That’s My Boy and Sacha Baron Cohen’s The Dictator, it will be interesting to see if any of next year’s big comedies (Seth Rogen’s The End of the World, Vaughn/Owen Wilson’s Interns, Anchorman 2, Stiller’s The Secret Life of Walter Mitty) can reverse the trend currently plaguing star-powered comedies.

5 Responses to “No Hurry to ‘Watch’: Frat Pack Comedy Earns Disappointing $4.5 Million on Friday”

  1. ASFan

    There’s also Three Mississippi with Sandler and Ferrell.

    #21140
  2. [...] events touched up on the nominal themese of the film. And while apologists might say the film was doomed at the box office once the real bullets started flying, even the most loyal fans would say there’s not exactly [...]

    #21141
  3. Kevin Crossman

    Ted seems to be the only R-rated comedy with legs this summer.

    #21142
  4. ASFan

    The problem now is that you need the right premise along with the stars. A comedy about child molestation or neighborhood watch dealing with an alien invasion don’t seem to cut it now.

    #21143
  5. ASFan

    As far as The Campaign goes, Warner Bros. don’t seem to be marketing it that much. But its two leads who haven’t costarred together before and its timely premise about an election give it the elements of a winner.

    #21144

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