Carell, Jeong, Hanks Star in Cancer Awareness Spots for MLB

Sunday, September 9, 2012
By Kevin Crossman
Ken Jeong and Steve Carell

Ken Jeong and Steve Carell

Steve Carell, Ken Jeong, and Colin Hanks are starring in a series of cancer awareness spots airing on Major League Baseball telecasts and in stadiums nationwide. The spots show the comedic trio recreating miraculous plays from baseball’s past, as a way to raise awareness and hope for the cancer organization, Stand Up to Cancer. The spots were filmed in Carell’s native Boston, location of the famous home run by Calton Fisk in the 1976 World Series. One hundred percent of all public donations will go directly to cancer research.

Plays in the MLB spots include Derek Jeter’s play from the 2001 playoffs and Kirk Gibson’s pinch-hit home run in the 1988 World Series (I guess the Oakland Athletics are playing the part of cancer in these ads).  Baseball Commissioner Allan H. (Bud) Selig commented, “This campaign is a part of Major League Baseball’s unwavering efforts to support and help empower Stand Up To Cancer in its noble work fighting all forms of cancer through the spirit of collaboration. We are proud that the most memorable and improbable moments in Postseason history can be used as a way to inspire people to believe that anything is possible, including an end to cancer.”  Video from the spots can be seen below.

The MLB campaign aligns with last night’s Stand Up to Cancer special that drew participation from celebs such as Tom Hanks, Seth Rogen, Emma Stone, and Samuel L. Jackson. The entire show can be viewed on Hulu. There’s a preshow featuring Rogen also available.

About the Stand Up To Cancer

Stand Up To Cancer (SU2C) — a program of the Entertainment Industry Foundation (EIF), a 501(c)3 charitable organization — raises funds to hasten the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. In the fall of 2007, a group of women whose lives have all been affected by cancer in profound ways began working together to marshal the resources of the media and entertainment industries in the fight against this disease.

SU2C was founded on the belief that this is a pivotal juncture with the potential for transformative progress in cancer research because of two trends: breakthroughs made in our understanding of the basic science of cancer, and technological advances that enable us to translate them into new treatments. Today’s cancer researchers need additional funding to fulfill the promise of life-saving discoveries, and Stand Up To Cancer engages the public to support their work.

Leave a Reply