Paul Rudd and Tina Fey Open ‘Admission’ To Mild Expecations
Though stars Tina Fey and Paul Rudd have strong track records at the box office in recent years, the expectations for their new film Admission are mild at best. The film comes from indie Focus Features (Moonrise Kingdom, Hyde Park on the Hudson, For a Good Time, Call…) so the marketing budget is limited. Director Paul Weitz has a mixed track record with audiences and critics, though past films such as About a Boy and In Good Company (a personal favorite of mine) do have their fans. It’s true, Weitz hit the big time with American Pie in 1999, but regarding recent films such as Little Fockers or Cirque du Freak - well, let’s just say that the less we say the better.
Also working against the film is that the recent marketing has focused on the relationship between Fey’s admissions officer and Rudd’s teacher role. But a major component of the film’s plot is being completely avoided in the marketing. Check the synopsis of the film from IMDB:
A Princeton admissions officer who is up for a major promotion takes a professional risk after she meets a college-bound alternative school kid who just might be the son she gave up years ago in a secret adoption.
Any mention of Rudd’s character? Nope… At risk kids don’t sell tickets, but a charming diversion with attractive and likable actors, well now you’re talking.
The good news, in a way, is that box office expectations are minimal considering the studio that’s pushing it. If it opens anywhere near where last weekend’s comedy bomb Burt Wonderstone landed (~$10m) then it will have met or maybe even exceeded expectations. This is the kind of film where reviews are needed to help sell the movie but Rotten Tomatoes has a 43% rating currently - definitely not good enough.
Review and expectations aside, the film has interest here in Fratville. If you’ve seen Admission, leave a comment below.