‘We’re the Millers’ Opens with Aims to Capture Comedy-Starved Audience

Tuesday, August 6, 2013
By Kevin Crossman

Rawson Marshall Thurber’s raunchy R-rated comedy We’re the Millers starring Jason Sudeikis and Jennifer Aniston opens today, aiming to please comedy fans who’s been generally underwhelmed by comedies this year. The “family” roadtrip comedy also stars Emma Roberts, Kathryn Hahn, Nick Offerman, Ed Helms and Will Poulter. The film is opening Wednesday (with Tuesday sneaks) ahead of a crowded weekend that also features the action thriller Elysium, teen sequel Percy Jackson, and Disney’s Planes.

Let’s face it, it hasn’t been a great summer for comedy. In fact, the year hasn’t been great for comedy films (at least those that don’t star Melissa McCarthy…). The Hangover III underperformed at $112m as did The Internship at just $44m. This is The End exceeded expectations critically and at the box office with $96m, but aside from a Happy Madison sequel successful live action comedies weren’t really a thing this summer. Jennifer Aniston is always good with this kind of material and Jason Sudeikis has been drawing positive comparisons to early film roles from Chevy Chase and Bill Murray. So, there’s certainly an opportunity for a breakout hit.

We’re the Millers has been relying on a social-media oriented push, and surprisingly hasn’t emphasized that the film features not one but two stars from the hit comedy Horrible Bosses. You’d think that audiences would be ready for a non-sequel comedy with an edge, but most films have underperformed this summer so it’s hard to say what to expect. Let’s say anything above $30m is good and anything under $20 isn’t.

Update August 8:

The filmed opened to $6.8m on Wednesday, including $1.7m from Tuesday night. So it would seem the film is well on it’s way to being a hit.

In any case, if you’ve seen We’re the Millers leave a comment below. Meanwhile, here are some photos from the film’s premiere.

We're the M

Will Poulter, Emma Roberts, Jennifer Aniston, Jason Sudeikis, Ed Helms, Rawson Marshall Thurber

Jason Sudeikis

Jason Sudeikis

The "bump" heard round the world?

The "bump" heard round the world?

Ed Helms

Ed Helms

Kathryn Hahn

Kathryn Hahn

Olivia Wilde and Her Husband, Mr. Lucky

Olivia Wilde and Her Fiancé, Mr. Lucky

4 Responses to “‘We’re the Millers’ Opens with Aims to Capture Comedy-Starved Audience”

  1. Rick

    Seth Gordon’s TV-producing commitments forced him to drop out of directing Horrible Bosses 2. I’d be guessing Warner is already putting an offer out to Rawson Thurber, especially since We’re The Millers debut night numbers were impressive.

  2. Kevin Crossman

    Thurber would be a good choice. I was thinking it might be the kind of thing where they offer the directing slot to Jason Bateman as some sort of perk or something.

  3. Rick Duran

    We’re The Millers was ok. A moderate 3/5, some decent laughs, not the strongest script though. Impressed that Sudeikis could carry the film as a Lead.

  4. Kevin Crossman

    I enjoyed it more than Rick did. For me, more than the sum of the parts. Great work from the actors, especially Sudeikis, Offerman, and Hahn. Helms seemed to be having a blast. I laughed a lot.

    Some fun cameos, too.


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