‘Anchorman’ Character Posters are Larger Than Life

Monday, November 4, 2013
By Kevin Crossman
Ron Burgundy

Ron Burgundy

Another day, another day or news about Anchorman 2: The Legend Continues. Today four character posters were released for each of the members of the anchor team. Not much new going on character wise but the setting in New York City provides a nice tie-in with the movie coming in December.

Meanwhile, there’s some great news for Dodge and for the film’s prospects. According to M Live, the Ron Burgundy spots for the Dodge Durango seem to be having an impact on foot traffic and even sales. Chrysler Group LLC sold 5,120 Durango models last month, a 59 percent increase from October 2012 according to the article and there seems to be a big increase in interest in the vehicle. ”The Dodge Durango got a big boost from this month’s fun new commercials featuring Will Ferrell’s Ron Burgundy character from Anchorman,” said Edmunds.com senior analyst Michelle Krebs. “Durango shopping soared on Edmunds.com after the ads launched.” Chrysler reports Durango website traffic is on average 89 percent higher since the campaign launched a month ago and the campaign has 8.5 million views on YouTube, according to Chrysler. More spots featuring Will Ferrell will air in upcoming weeks.

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