Ron Burgundy Awareness Campaign Continues with Live Reading, Book, Conan Appearance

Saturday, November 23, 2013
By Kevin Crossman

Will Ferrell isn’t taking any chances with people not being hyped and ready for the release of Anchorman 2: The Legend Continues in December. This week, the actor appeared again as Ron Burgundy in an appearance on Conan, singing a song in praise of embattled Toronto Mayor Rob Ford. Burgundy even broke out a Jazz Flute solo.

For those looking for even more Ron Burgundy goodness, be sure to check out the new “autobiography” Let Me Off at The Top: My Classy Life & Other Musings, credited to Burgundy as the author. The book includes witty prose as well as some completely non-Photoshopped photos of Burgundy from the 1970s and 1980s.

Finally, there was a very special event in Los Angeles this week, with a special live reading of Anchorman: The Ron Burgundy Story as a fundraiser for 826LA. The event was hosted by Conan O’Brien and featured Christina Applegate, Steve Carell, Paul Rudd, David Koechner, Jack Black, Chris Parnell, Fred Willard, Fred Armisen, Bill Kurtis, Maya Rudolph, and Danny Trejo. Luke Wilson had been scheduled to appear but according to reports did not make an appearance. O’Brien read the part of Wes Mantooth since Vince Vaughn was not in attendance. Rudolph read all the female roles except for Applegate’s character Veronica Corningstone.

The event started with some musical performances by Jack Black, who sang a song about not being included in the Anchorman sequel. Variety reported that Black’s lyrics included, “I’m not in the fuckin’ movie, don’t ask me to sing a song at your shitty event”. Later, Black sang Eddie Money’s “Baby Hold On” with Fred Armisen. The duo then sang Thin Lizzy’s “The Boys Are Back in Town” with Maya Rudolph.

Anchorman Live

Anchorman Live

The event was organized by Anchorman producer Judd Apatow and director Adam McKay, who narrated the script and showed stills from the film behind the actors seated on stage.  Referencing the long process of getting a sequel greenlit, GeekNation reported that O’Brien joked “Anchorman is by far my favorite Will Ferrell movie…from late 2004. It was such a smash hit, the studio knew they had to ride that wave of momentum and release a sequel sometime within the next decade.” LAist has additional photos.

The event raised over over $350,000 though O’Brien quipped “after Will and Judd’s cut, we’re only in the hole for about $25,000.” 826LA provides free after-school tutoring and writing workshops for children.

Leave a Reply