Ron Burgundy Delivers News in Bismarck, ND

Sunday, December 1, 2013
By Kevin Crossman
Ron Burgundy and Amber Schatz

Ron Burgundy and Amber Schatz

As far as publicity stunts go, this surely has to be one of the best. Actor Will Ferrell appeared in character as Ron Bugundy and coanchored the Saturday night newscast in Bismarck, ND. The former San Diego newsman was paired by a Veronica Corningstone look-alike Amber Schatz for the evening news on KXMB-TV.

The appearance continues Ferrell’s fascination with small-town America, following his Old Milwaukee Beer commercials that only aired in small markets, and of course is yet another promotion for Anchorman 2: The Legend Continues.

You can watch the entire broadcast below, with the black segments the commercials not included in the video. This isn’t funny so much as oddly fascinating and we would be remiss without congratulate Schatz for mostly keeping it together despite Ferrell’s attempt to get her to break.

One Response to “Ron Burgundy Delivers News in Bismarck, ND”

  1. Jon Ron working for TSN here in Canada covering some intense curling :P


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